Social Media

First things first - what is social media? 

Ask a group of social media savvy people and each person will give you a different answer. Social media can be tailored to fit anyone's needs.  

Here’s how Wikipedia defines social media:

It’s “media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”

Social Media Can Be Defined in 12 Points

  1. Social media consists of user only conversations, not marketing or advertiser messages.  
  2. Social media enables users to communicate about the past, about the present and about the future. 
  3. Social media allows interactions and/or communications to happen quickly.   
  4. Social media enables users to participate at the level of interaction where they feel most comfortable.
  5. Social media requires listening.  Every business, should have some form of brand monitoring and listening strategy.
  6. Social media helps with content creation including links, text, video, photographs, audio, PDF and PowerPoint. 
  7. Social media connects a wide audience composed of individuals, peers, companies and the public. 
  8. Social media allows participants to connect and interact in “social relationships” 
  9. Social media  - web based platforms used from a computer, tablet or mobile phone.
  10. Social media - connects the online individual with the offline individual whenever is convenient.  
  11. Social media transforms business and organization, requiring them to be transparent.  
  12. At the core of social media communications is the ability to build social relationships by listening and actively participating. 

Social Media Design

Social media design helps communicate to the audience through the design. Social media design has to engage the audience fast, be visually dynamic and drive communication in order to be effective.  Let Links Website Design & Online Marketing handle your social media design needs.

Social Media Consulting

The reasons why you should Partner with a qualified SEO professional like Links Website Design & Online Marketing are simple.  We stay abreast of the new trends and technology and work with our clients to achieve and maintain their search engine positioning.

Some important factors are:

  • Why should you include search engine optimization in the beginning with a website's design? 

Some SEO requirements call for changes in a website's structure.  Such as a templates and CMS system choice.  It is easier to establish this from the beginning then retroactively correct the errors.

  • What is duplicate content?

Google defines duplicate content as: "Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar."

Every page of a website is scanned by search engines (Google, Yahoo, Bing & more) to confirm the content is unique, if one page is equal to another in many aspects, one of them will be discarded.

  • Why should you care about link building & back-links? 

Links are thumbs up in your website's popularity. The more thumbs up you receive; the higher you get in search engines; the higher you get in search engines; the more your website is viewed and visited; the more your website is viewed and visited the more you sell.

  • What links are good for link building & back-links?

Links that are best for your website, (for link building and back linking) are relevant links or "like" what you do websites that link back to your website. It is preferred if they link to you versus you linking to them.

  • Is search engine optimization a strategic move on my part? 

Marketing your website and deciding what quality visitors work for you is exactly what search engine optimization (SEO) does. SEO knows how to effectively present you online, how to connect you with the people searching for your goods or services.

Social Media Advertising

What are the differences between Search Engine Marketing (SEM) and Social Media Marketing (SMM)?
  • You buy advertising space on social networking services instead of search engines (Google, Yahoo, Bing, etc.)
  • Social networks such as Facebook, LinkedIn & more, provide target market advertising. So instead of bidding on certain keywords and keyword phrases that people are searching for, you are bidding on industry, demographics, company size, job classification and more.
  • Traffic you normally get from Google, Yahoo & Bing is highly targeted.  Social Media Advertising casts a broader net.
  • Traffic from the search engines can be easily track-able & quantifiable.  Social Media Advertising is a little more difficult to gauge.
Here are some tips for Social Media Advertising:
  • Understand the audience of the website so that your offer will be relevant.
  • Tailor your advertising campaign for the best results.
  • Test multiple creative ads.
  • Here is a must - you should always monitor, track, optimize your advertisements. Tracking the "buzz" around your brand is very important through social media fields.

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